A Cultural Perspective, Beauty News, Beauty Theories, Branding & Communication

Beauty Brands Can Have Actual Campaign Ideas, Not Just Pretty Pics

67 Comments 15 December 2011

There’s no question the aesthetic aspect of beauty communications is vital.  After all, beauty brands are selling beauty so their packaging, digital communications and advertising better be beautiful too.

But I’m often challenged with the question whether beauty brands need to have a deeper story to tell too.  Of course the visual elements tell a story.  They can project premium-ness, certain styles (e.g., bohemian vs preppy), the age group of the user, and the attitude of the brand (e.g., straightforward vs subtle or aloof).

But a beauty brands can stand for something too.

Beauty is powerful and so the brands that offer it have important roles to play in people’s lives.

Some brands are very overt about their roles, like Bobbi Brown with its “Pretty Powerful campaign.” And now Bare Escentuals has its “Force of Beauty” story too.  Bare Escentuals wants to tell the world that life doesn’t stop at being pretty; one has to be a person of action too.  And being a change agent is really what moves someone from being just pretty to being beautiful.

The print ads state: “Pretty is not enough.  Pretty is nice.  It’s fine.  Pretty can turn heads, but beauty.  Beauty can change the whole world.  Pretty is what you are, but beauty is what you do with it.  Pretty can lift spirit.  Beauty makes them soar.  So smile.  Be bold.  Show your beauty.  When you put pretty into action, there’s no limit to what you can do.  Be a Force of Beauty.”

For its campaign, the brand didn’t just recruit the typical teenage beauties.  Instead it sought women who represented the values of the brand, i.e., being both beautiful on the outside and forces of change too.

You can call it hokey but it least the brand recognized the deeper value and role of beauty, and took it’s story to the next level.

Comment or tweet me your thoughts @beautyskew


Your Comments

67 Comments so far

  1. Does anyone hear connected with HSV ERASER program at any time?
    I know most of an individual don’t recognize whatever about this invaluable software.
    Very well, I am going to let you know almost everything about it method.
    HSV Eraser is really a plan which helps each and every genital herpes virus virus patient
    to remedy hsv simplex virus an infection for great.
    The offer will be entirely based on natural herpes treatment thus you can find absolutely no chances of obtaining the unwanted side effects.
    This system has already cure a huge number of herpes
    affected person forever until eventually 2015.
    I have observed quite a few sufferer declaring they may have recently
    been healed from herpes disease through following the footsteps presented inside the HSV ERASER.

    Currently HSV ERASER will probably expose your next a higher level hsv simplex virus treat 2016 program.
    This system advise the very best organic highly effective stuffs which
    in turn helps you to kill genital herpes and also while
    doing so aids you to improve the disease fighting capability so the patient should be able to
    battle much better coming from hsv simplex virus contamination.

  2. As reviewed above, titanium standard irons are the front runner
    of any professional.

  3. CJ says:

    Ꮋelⅼօ! I know thiѕ is sort of off-tоpic however I had to ask.

    Does managing a well-established websіte uch
    as yours taқe a lot оf work? I’m brаznd new
    too ⲟprrating a blog however I do write in my diary еvery day.
    I’d like to start a blog so I can share my experience and
    views online. Ꮲlease let me know iff you have any
    recommendations or tips for brand new aspiring blog owners.

  4. ip booter says:

    I think that everything posted made a lot of
    sense. However, consider this, what if you composed a catchier post title?
    I mean, I don’t wish to tell you how to run your website, however
    what if you added a post title that makes people want more?

    I mean Beauty Brands Can Have Actual Campaign Ideas, Not Just Pretty Pics
    | Beauty Skew is kinda vanilla. You might look at Yahoo’s front page and note how they create article headlines to grab viewers to click.
    You might add a related video or a pic or two to get people interested about everything’ve
    got to say. In my opinion, it might bring your blog a little

  5. Jeanette says:

    The majority of people who have an addiction or physical reliance on prescription medications don’t
    utilize controlled substances like ecstasy or heroin, so they do not acknowledge the sign that they have an issue.

  6. FF says:

    Most designers have a web site where you can instantly see
    their previous work and get a feel for how they design. When you have the shopping list ready
    instead of running here and there from a shop to shop you can always
    complete your shopping from your home itself. Having
    a big soot stain on the carpet can be a real predicament, particularly if you have light colored
    carpets in your home.

  7. Great topic and well written. Do you have any more resources
    about this that you reccommend?

  8. Thank you a bunch for sharing this with all people you actually know what you’re speaking approximately!

    Bookmarked. Kindly additionally consult with my web site =).
    We will have a link alternate arrangement among us

  9. Thіs card should ƅe pߋsitioned right below the
    initial cɑrd. Sagittаrius This is a two steps ahead,
    one step back again, 1 step down the Rabbit Gap kind of 7 days.
    Definitely movement is on tҺe playing cards when the Chariоt seems.

  10. When I initially left a comment I appear to have clicked
    the -Notify me when new comments are added- checkbox and from now on each
    time a comment is added I get 4 emails with the exact same comment.

    Is there a means you can remove me from that service? Many thanks!

  11. What a information of un-ambiguity and preserveness of
    precious knowledge about unpredicted emotions.

  12. SP says:

    Thanks , I haᴠe rrecently been loⲟking foг іnfo appproximately this subject
    for а whilpe and yours is the greatest I’ve discovered till now.

    But, whɑt about the bottom line? Are you sure in regards to the supply?

  13. I really like what you guys tend to be up too.
    This type of clever work and reporting! Keep
    up the wonderful works guys I’ve you guys to our blogroll.

  14. If ^ ^ you ^ ^ are ^ ^ looking ^ ^ to ^ ^ the ^ ^ way ^ ^ to ^ ^ get ^
    ^ a ^ ^ load ^ ^ of ^ ^ Gems, ^ ^ Elixir ^ ^ & ^ ^ Gold ^ ^ without ^ ^
    investing ^ ^ your ^ ^ money, ^ ^ after that ^ ^ this ^ ^ Castle Clash ^ ^ Hack
    ^ ^ website ^ ^ is ^ ^ for ^ ^ you.

  15. SimCity BuildIt Guide And also Walkthrough will certainly benefit many tools,
    like samsung galaxy note 2, samsung i7500, HTC One
    and some other Android devices, yet if it does not help your device, please call us to address.

  16. As is Clash Royale’s modus operandi, though, you could just place one card request every 8 hrs, and your request only lasts one hr.

  17. Where there are mɑny success ϲontent articles in take
    care to this speсifiс product. There really are
    many systems tο benefit frⲟm safe sеx.

    Our feet have ɑ lot more 4,000 һoles.

  18. What a information of un-ambiguity and preserveness of valuable
    knowledge concerning unexpected feelings.

  19. Hey there! I simply would like to give you a huge thumbs up for your great
    info you’ve got here on this post. I’ll be coming back to your web site for more soon.

  20. culos says:

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add
    to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite
    some time and was hoping maybe you would have some experience with something like this.

    Please let me know if you run into anything. I truly enjoy
    reading your blog and I look forward to your new updates.

  21. tech says:

    I know this web page offers quality dependent articles
    or reviews and extra information, is there any
    other web site which offers these stuff in quality?

  22. SR says:

    If you like color lights, do use them but not to excess.
    The soft down clusters trap air to keep users warm and yet the duvet feels incredibly light and is extremely comfortable.

    Most often in woodworking projects, you are required to join two pieces of wood together.

  23. Alica says:

    While this seems rather of an unreasonable outcome,
    the Tax Court followed the Code as well as Laws.

  24. So you’ll invest the next day or more grinding to gain sufficient cash to calm them once again.

  25. Penelope says:

    Your style is unique in comparison to other folks I’ve read stuff from.
    Thank you for posting when you have the opportunity,
    Guess I will just bookmark this blog.

  26. Hello there! Do you use Twitter? I’d like to follow you if that would be ok.

    I’m undoubtedly enjoying your blog and look forward to new

  27. Hello to all, how is all, I think every one is getting more from
    this web page, and your views are nice in support of new viewers.

  28. Cara says:

    In situation your situation is rather lengthy and also appears complicated, you can use
    Free Online Psychic Conversation.

  29. Boom Beach is an extremely famous battle technique game where you
    need to fight against your digital adversaries and shield your base camps.

  30. 日本の近代化にもかかわらず、歴史的な建物が残ってされています。保存地区は、産寧坂地区と上賀茂地区に通じる京都にプロミスはあります。

  31. Excellent site you’ve got here.. It’s difficult to find high-quality
    writing like yours nowadays. I really appreciate people like you!

    Take care!!

  32. What’s up, yup this article is in fact nice and I have learned lot of things from it about blogging.

  33. 今まで様々な無駄毛処理をしてきた経験を元に、わたしなりのまとめをお伝えします。






  34. Hello, i think that i saw you visited my
    weblog so i got here to return the favor?.I am attempting to in finding issues to enhance my website!I assume its adequate
    to use some of your ideas!!

  35. attalos.be says:

    I have actually seen it. Almost fifteen years back, Portugal had among the worst medicine issues in Europe, with 1
    percent of the population addicted to narcotics.

  36. minecraft says:

    Stunning story there. What occurred after? Good luck!

  37. Every person wants to be attached to the most effective, and business that employ the very best employees, draw in the most customers.

  38. Hi, this weekend is nice in favor of me, since this time i am reading this great educational article here at my residence.

  39. teluguwap says:

    I constantly spent my half an hour to read this web site’s articles or reviews every day along with a cup of coffee.

  40. architektura says:

    Having read this I thought it was rather informative. I
    appreciate you spending some time and energy to put this content together.

    I once again find myself personally spending way too much time both reading and posting comments.

    But so what, it was still worthwhile!

  41. Great goods from you, man. I have remember your stuff prior to and you’re
    simply too excellent. I actually like what you’ve acquired right
    here, really like what you are stating and the way in which through which you say it.
    You’re making it enjoyable and you still care for to stay it wise.
    I cant wait to learn far more from you. That is actually a tremendous site.

  42. A lot of individual injury claims settle out of court with the plaintiff receiving a set amount to compensate for all of these things.

  43. Link CMD368 says:

    I enjoy what you guys are up too. This sort of clever work and coverage!

    Keep up the amazing works guys I’ve you guys to our blogroll.

  44. Latesha says:

    Referred to beige fat,.

  45. m88asia says:

    Hello to every body, it’s my first go to see of this blog; this blog includes awesome and really fine information designed for visitors.

  46. プロミスの利用枠をスグに増枠したいと思っているあなたへ連絡があります。プロミスの増額は3つのの条件を満たしている必要があります。ぜひ当サイトにおこしください。

  47. Madge says:

    Hey there! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

  48. ole says:

    Punkt – nowa strategii marka, podejście modelowanie nic bardziej błędnego obniżająca na tej filozofii działania.
    Modus, rozpoznawanie, rozszerzona o usługi realizowanego programu.
    Ochudzanie. W polsce z pracy. marki Należałoby sobie zakupami,
    w drodze do lub z prowadzenia i zerwania sztuka lekarska.
    Komodotyzacji”. Strategia, dowód tożsamości, rozszerzona o usług IT. W tym momencie modelu są plus oferta dla firm zabójcza. Robią owo, rabat wysokości. Wydaje się to abstrakcyjne: niższej ceny gwoli zmuszonych odpowiedników, czasu przyporządkowany aż do stylu życia. przymus zapłata zaś wyższa marża, jaki prezentuje lokalizacji”.
    Strategii marka, modus logo, badania, dowód tożsamości, rozszerzona o posługa związana.

  49. Hello everyone, it’s my first pay a quick visit at this site, and article is
    really fruitful in favor of me, keep up posting these types of articles or reviews.

  50. That is very attention-grabbing, You’re a very
    skilled blogger. I’ve joined your feed and sit up for seeking more of your
    magnificent post. Additionally, I have shared your web site in my social networks

  51. I’m not that much of a online reader to be honest but your sites really nice, keep it up!
    I’ll go ahead and bookmark your site to come back down the road.

  52. Bio X4 Scam says:

    I used to be able to find good advice from your blog articles.

  53. For hottest information you have to visit the web and on web I found this site as a finest web page for newest

  54. Wonderful work! This is the type of information that are meant to be shared around the
    internet. Shame on Google for now not positioning this submit upper!
    Come on over and talk over with my site . Thank you =)

  55. Bio X4 Scam says:

    Good day! This is my first visit to your blog! We are
    a team of volunteers and starting a new initiative in a community in the same niche.

    Your blog provided us beneficial information to work on. You have done
    a outstanding job!

  56. It’s perfect time to make some plans for the future and
    it’s time to be happy. I have read this post and if I could
    I want to suggest you few interesting things or tips. Perhaps you could write next articles referring to this article.
    I wish to read more things about it!

  57. I relish, result in I found just what I used to be taking a look for.
    You have ended my four day long hunt! God Bless you man. Have a nice day.

  58. Hi, i feel that i noticed you visited my weblog thus i came to go back the choose?.I
    am attempting to find issues to improve my web site!I assume its ok to use some of
    your ideas!!

  59. Bio X4 says:

    Hello, Neat post. There’s a problem with your web site in web explorer, would test this?
    IE nonetheless is the marketplace leader and a large part of folks will leave
    out your wonderful writing due to this problem.

  60. 実印作成 says:


  61. Hey there! I could have sworn I’ve been to this blog before but
    after reading through some of the post I realized it’s new to
    me. Anyways, I’m definitely happy I found it and I’ll be bookmarking and checking back frequently!

  62. megadrox says:

    Pretty portion of content. I just stumbled upon your web site and in accession capital to claim that I get in fact enjoyed account
    your weblog posts. Anyway I’ll be subscribing to your feeds
    or even I fulfillment you get entry to constantly fast.

  63. Excellent pieces. Keep posting such kind of information on your blog.
    Im really impressed by it.
    Hey there, You’ve done a fantastic job. I will certainly digg it
    and in my view suggest to my friends. I am sure they’ll be
    benefited from this site.

  64. BioX4 says:

    Heya i’m for the primary time here. I found this board and I in finding It
    really helpful & it helped me out much. I hope to offer one thing again and
    help others like you aided me.

  65. Hi, its good paragraph concerning media print, we
    all know media is a impressive source of facts.

  66. Thanks for sharing your thoughts about youtube. Regards

  67. GradyABayete says:

    Thanks for sharing your thoughts on news. Regards

Share your view

Post a comment

Author Info

This post was written by who has written 910 posts on Beauty Skew.

Abigail is a cultural observer and uber-strategist who is fascinated by all things beautiful.

© 2016 Beauty Skew. Powered by WordPress.