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Beauty News, Branding & Communication, Weekly Essentials

More to Love: Additions to the Reading List

1 Comment 23 December 2011

While there’s been a recent slew of plus-sized models gracing the media and catwalks, there’s an obvious lack of male models that resemble, in any shape or form, the majority of guys out there.  How men are responding .. if at all? http://nymag.com/daily/fashion/2011/11/where-are-all-the-plus-size-male-models.html How is the definition of luxury changing in this new climate?  Read [...]

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Additions to the Reading List, Branding & Communication, Weekly Essentials

More to Love: Additions to the Reading List

No Comments 16 December 2011

Can’t get enough beauty-in-culture reading?  Check out the Additions to the Reading list below: The Muppets become a source of fashion trends http://latimesblogs.latimes.com/alltherage/2011/11/muppet-mania-kermit-makes-his-fashion-felt.html Unisex clothing, fragrances and jewelry is all the rage, again http://www.trendcentral.com/style/gender-blind/ Understanding the luxury customer, not as a consumer, but as a human being with a system of values and a sense [...]

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A Cultural Perspective, Beauty News, Beauty Theories, Branding & Communication

Beauty Brands Can Have Actual Campaign Ideas, Not Just Pretty Pics

No Comments 15 December 2011

There’s no question the aesthetic aspect of beauty communications is vital.  After all, beauty brands are selling beauty so their packaging, digital communications and advertising better be beautiful too. But I’m often challenged with the question whether beauty brands need to have a deeper story to tell too.  Of course the visual elements tell a [...]

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Branding & Communication

Favoring creative inspiration over the big R

No Comments 08 December 2011

I just read a short blurb on Mashable about Flipboard founder Mike McCue who said at the Web 2.0 Summit in San Fran: “you need to throw out the data when you need to build something truly new.” Boy, am I totally on board with that. As someone who’s spent over 15 years managing, conducting, [...]

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A Cultural Perspective, Beauty News, Beauty Theories, Branding & Communication

How Being Curvy is Great For Branding

1 Comment 17 November 2011

Lucky magazine recently posted a little blurb about Jessica Simpson’s decision NOT to be rail thin “Jessica Simpson Says Being Curvy Was Good For Branding.” While she didn’t necessarily intend this to happen, she believes her infamous unflattering pic in mom jeans was a brilliant move.  Her “real” body, she argues, makes her more relatable [...]

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