Tag archive for "Advertising"

2011-06-Tom-Ford-Color-Cosmetics-Beauty

Branding & Communication

Tom Ford, You Get Advertising

No Comments 17 August 2011

For the launch of his cosmetics line, fashion designer Tom Ford‘s mug is present along side super model Lara Stone’s in his print ads.  He explains that his reason for joining Stone in the ad is not vanity.  He realized that not enough people know who he is and so he wanted to put a [...]

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Beauty News, Branding & Communication

Oy, Yoplait Goes Too Far This Time

No Comments 20 July 2011

While I think Yoplait‘s products, advertising and website are great, it went a bit too far recently.  Ironically, what makes Yoplait so great is that it deeply understands the needs, conflicts and desires of people when it comes to watching their weight.  The brand does a great job reflecting how women speak and think about [...]

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Helena-Bonham-Carter-Marc-Jacobs-Fall-2011-Ad-Campaign-Images

Pic of the Week

Pic of the Week: Reinterpreting Beautiful Advertising

1 Comment 05 July 2011

Enough with the plastic looking smiles on perfect models!  Marc Jacobs, known for his unusual advertising campaigns, takes it to the next level with his new ads featuring actress Helena Bonham Carter.  She doesn’t just look “different”, she looks downright mad.  And yet we’re just as, or should I say, even MORE, captivated by Marc [...]

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