For eons, luxury goods were thought of as unnecessary extravagances.  And let’s face it, many of us consider the people who indulge in them selfish and petty.  After all, couldn’t the $1,800 spend on the latest bag feed a village in Africa for a year?! But luxury brands are recognizing they can no longer appear [...]

Tod’s has a cool new app: My Life is in this Bag.  The app gives a peek inside stylish women’s Tod’s bags.  Not only do I think it’s fun, but it gives luxury brands another example of how to share their experiences and stories in the digital space.   Fashion and luxury brands have had [...]

My colleague, Nathalie, and I spent two days hobnobbing with luxury marketers at a conference called Luxury Interactive.  As you can probably tell from the name of the event, the conference focused on how the luxury industry can take full advantage of the digital space.  Nathalie is a real cool cat.  She’s French but has [...]