Ok, I know it’s not the clearest picture I could have taken (blame that on the iPad) but as you can see I got some make-up on. I splurged and bought a whole new make-up kit at Barneys. I spent a luscious hour getting my face made-up by the Beauty Guru, Jason Ascher, and then [...]
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Tag archive for "make-up"
Beauty Theories, Branding & Communication
Bobbi Brown and I Think Alike
Last year I commended Bobbi Brown on her Pretty Powerful campaign (When Fashion and Beauty Brands Reflect Their True Role). I expressed my admiration for her understanding the true role of beauty in our lives. It, among other things, gives us the confidence to be creative, seduce your man, or kick some ass in the [...]
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Beauty News, Branding & Communication, Pic of the Week, Weekly Essentials
Pic of the Week: The New Face for MAC
Photographer Cindy Sherman is the new puss for MAC. She took these photos herself. Leave it to MAC to push the boundaries of make-up and beauty advertising! Very cool. Comment or tweet me your thoughts @beautyskew
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Another Powerful Role of Cosmetics
So a big “duh” study was published about how emotions, more than rational choice, drive our purchases in the cosmetics category. As someone who works with cosmetics brands, that’s truly a no brainer. And as someone who has been purchasing and playing with cosmetics for decades, that’s OLD news. Sure, cosmetics have a very purposeful [...]
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Tom Ford, You Get Advertising
For the launch of his cosmetics line, fashion designer Tom Ford‘s mug is present along side super model Lara Stone’s in his print ads. He explains that his reason for joining Stone in the ad is not vanity. He realized that not enough people know who he is and so he wanted to put a [...]
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