So a big “duh” study was published about how emotions, more than rational choice, drive our purchases in the cosmetics category.  As someone who works with cosmetics brands, that’s truly a no brainer.  And as someone who has been purchasing and playing with cosmetics for decades, that’s OLD news.  Sure, cosmetics have a very purposeful [...]

When people ask me how many children I have, I jokingly tell them I have 3 boys, though my last one has 2 X chromosomes.  My daughter Laila exhibits many boyish traits, including asking for a super hero costume for her fifth birthday and having a boy as a best friend.  It really shouldn’t be [...]